When I first started my career in sales, I was driven by the excitement of helping people, but I quickly realized I wanted something deeper. I didn’t just want to complete transactions — I wanted to create lasting relationships and meaningful impact.
As I spoke to another business owner, saying my usual script for a sale, I felt the drag. It had been seven years since I’d moved to California to sell telecom services. The move had started as an adventure, a fresh chapter full of possibilities. But now, I felt the pull for something more—a career with meaning.
Growing up, I’d always been interested in sales and interior design. There was something about the culture of customer service that fascinated me. My sales job taught me to speak to people confidently and to be outgoing—there was simply no room for shyness. Yet something was missing. I wasn’t truly connecting with my customers. The conversations were transactional. There was no depth, no real relationship.
Eventually, I decided to start over. I moved back to Utah, hopeful for a new beginning, and real estate was already on my radar. I was hungry to build a lasting business rooted in relationships—and I went for it. I got my license in 2006 and immediately fell in love with the work.
For the first time, I was cultivating real connections with people, walking alongside them during one of the most meaningful decisions of their lives. It was deeply fulfilling to help my clients find not just houses, but homes. I’ve always believed that when you serve others, whatever you do will be a blessing for you, too.
But loving the career didn’t mean the journey was easy. I’d been away from home for years, and few people knew me anymore. I was working full-time while building my real estate business from scratch on the side. I had to push past self-doubt, cold-call strangers, and introduce myself to strangers. I told myself over and over:
“If I never quit, I will eventually succeed.”
I was lucky to join a supportive brokerage where colleagues encouraged me. Little by little, my business grew.
Then, life threw me some curveballs. In 2019, I went through an emotionally draining divorce. Just a few years later, my mom got diagnosed with cancer. Suddenly, I was a self-employed, single mother balancing work, taking care of my mother, and raising my daughter. Through it all, I kept going. Resilience kept me going as God was my anchor.
Now, I’ve reached a more peaceful season of life, and I don’t take it for granted. I’m proud of the business I’ve built and the relationships I’ve formed over the years. I’m proud that I stayed diligent, even when the road was steep.

My daughter, Kendra, is now 11, and she’s the light of my life. We love cooking together—in fact, she can make a full Mediterranean meal from scratch all on her own. Our home is filled with barks, thanks to our two little dogs, who bring us joy and cuddles. My mom is thankfully still with us—and thriving!
When I’m not working or spending time with Kendra, you’ll probably find me doing things around the house, napping, or staying active with my church community. My faith has been my foundation through life’s hardest seasons. It has given me strength when I needed it most and continues to inspire me to serve others.
Real estate has given me exactly what I was looking for all those years ago—meaning, purpose, and connection. It’s more than a career to me. It’s the way I get to care for people, guide them, and make one of life’s biggest transitions just a little easier. And for that, I’m deeply grateful.
With 19 years of experience in real estate, my passion lies in serving my clients and guiding them through one of life’s biggest decisions. I focus on solving problems calmly and effectively, keeping emotions out of the process and maintaining a clear, solution-oriented approach.
In negotiations, I bring a win-win mindset, working seamlessly with other agents to find ways forward. I never pressure or convince clients to move in a certain direction. Instead, I provide them with all the information they need to make well-informed decisions, offering guidance when needed while respecting their choices.
I believe in creating a calm and trusting environment by staying true to my word: I say what I’ll do, and I do it. I also stay informed, keeping my finger on the pulse of the market and continually educating myself on the latest trends and best practices.
Sincerely,
Jocelyn Moore